2024 - 2025
Veranda Books: London Bookshop Specialising in Translated Fiction
Branding Website Packaging
A new visual identity and Shopify website for a book store specialising in translated fiction in Marylebone, London.
Veranda Books, a London-based bookshop, curates a globally inspired collection of literature that transcends borders and sparks curiosity. Founders Leo and Alison hired me to develop a comprehensive brand identity, including logo design, a distinctive colour palette, typography, and a Shopify website.
Our goal was to establish a modern, inclusive bookshop identity that stands apart from traditional bookstores. By understanding their diverse audience of curious and cultured readers, I crafted a visually compelling brand that reflects the joy of discovery and the richness of storytelling. The result is a user-friendly website that connects readers with global literature, embodying Veranda's mission to foster curiosity and storytelling
Designing Stories with Purpose
At Veranda Books, every design decision was crafted with purpose, from the initial concept to the final delivery. The journey began with in-depth workshops to uncover the heart of Veranda’s mission: connecting readers with global stories.
This informed every stage, from developing a versatile brand identity to designing a dynamic Shopify website. Collaboration was key—every element, from the refined logo to the innovative Veranda Voyage feature, was meticulously refined to ensure it aligned with their vision. The result? A seamless blend of creativity and functionality that brings their unique bookshop experience to life, both online and in-store.
Project Deliverables
Brand Design
My brand design for Veranda Books centres on a logo that embodies the essence of literature. The 'V' is crafted with serifs resembling open book pages, symbolising storytelling. This versatile logo adapts seamlessly across various branding materials. The colour palette blends classic tones like Vellum and Manuscript with vibrant accents like Verdant Vert, striking a balance between tradition and modernity.
Typography choices further enhance this blend, combining a classic serif for body text with a sleek, modern font for headings, creating an inviting and sophisticated brand identity.
Shopify Website Design
The Shopify website for Veranda Books is designed to reflect its mission of connecting readers with stories from around the world. One standout feature is Veranda Voyage, which allows visitors to browse books by continent and emphasises the brand's global perspective.
The homepage integrates clickable book covers within the mission statement, encouraging exploration. Prioritising storytelling, the design spotlights featured authors, aligning with Veranda's ethos of discovery. Subtle design elements, like the use of Verdant Vert accents, add intrigue without overpowering the clean, modern aesthetic, resulting in a user-friendly site that connects readers with global literature.
Inside the Brand Guide
“Working with Ruby was a delight from start to finish. She took our vision and made it even better than I could have imagined, we are in love with the work that she’s done for Veranda. Honestly, every time I look at this site it gives me a huge thrill! It’s so beautiful and makes me really excited about our bookshop!”
Alison, Founder of Veranda
